Getting Creative with Promotion

Tonight I met with my new good friend and attorney to discuss our businesses. She is starting up a brilliant new idea that White Space will be marketing and in return White Space will retain her services and advice (while we both enjoy endless happy hours).

What I have come to realize as the new year has shifted into high gear and motivation slips into low is that when business is not quite making the numbers promotion needs to be at peak performance. Lately what I have been equating this to is 90% promotion and 10% client work. In order to secure new clients you need to be out there promoting yourself. This can be an overwhelming process while you play all roles of the production. Consultants are great but they are there to make money. The promotion aspect of things is about using resources in combination with your own resources to reap results. In the past two months I have secured an association that I have exchanged dues for social media services, another networking group to exchange marketing for promotion and have been a supporting role in a charitable organization. These are prime creative ways that you can continue to promote your business.

Other sources of promotion can come from a local university or technical college or even in a job finder for someone who may not have a degree but an interest in working with your company in exchange for experience. Something you simply cannot put a price tag on.

I have also realized you need motivation from your business associates that surround you. Finding those people is as simple as feeling a connection with someone at a networking event and inviting them to bounce ideas around with you. The relationship that can build is powerful and priceless.

So even though times are tough and everyone is feeling the business hunger pangs, get out there and network, talk, blog, read, learn, share and grow as a business. And when all of this recession stuff is over you will be that much stronger and ready to take on more than ever!